

How it generally works: Someone sees a pop-up or advertisement for your lead magnet, which they click on. Mini email courses are great because you don’t have to go through the trouble of designing a PDF-all of the content is delivered via an email sequence! Natasha Coyle Photography uses a lead magnet for engagement sessions to capture email addresses The easiest lead magnet to create is a free PDF guide, but you could do a free class, a preset, a mini email course, or an ebook. The more you give, most likely, the more site visitors will trust you, and (hopefully) the more likely they buy from you.Ī lead magnet is an incentive you provide in exchange for, in this case, someone’s email address. You can never give away too much free content. The first step in this process is going to be to create the content you’re going to give away. In this article, I’m going to focus on the basics of creating and delivering a downloadable in exchange for an email address.
FLODESK SCHEDULE EMAIL TO SEND AFTER SIGN UP HOW TO
If you’re new to mailing lists, this article is a great place to start as it dives into why to start a list, how to send an email, what to write in your emails, and more.

Spoiler: ConvertKit, Flodesk, and Convertbox are a few of our favorite tools.
